British Military Fitness (BMF), the UK’s largest outdoor fitness provider, has always believed that the world is your gym and that your body is all the equipment you need. Now, BMF wants you to let your iPhone be your instructor.

My Fitness Instructor takes a fresh approach to fitness with real BMF instructors motivating and encouraging you through a workout session that’s tailored just for you, complete with video demonstrations of all exercises.

Major Robin Cope (Ret’d), managing director of BMF, is confident My Fitness Instructor will change many people’s perceptions of fitness apps and what they can do for you. ‘There is no other app on the market that is as interactive or will better motivate you to reach your fitness goals,’ says Cope. ‘At BMF we believe you can only improve when your routine is kept fresh, and that’s why My Fitness Instructor offers you hundreds of thousands of unique workouts.’

My Fitness Instructor is fully personalised to your fitness level, intensity and focus areas – all you need to do is switch it on and be guided through the workout. The Share With A Friend option will allow you to workout with others, while the Fitness Test will let you constantly measure your improvement.

‘BMF’s aim is to get as many people exercising outdoors as possible and we believe that My Fitness Instructor will be a great fitness product for anyone, whether they’re a current BMF member or not,’ says Cope. ‘New updates, including more instructors, additional circuits and GPS functionality, will be regularly introduced, so look out for them.’

My Fitness Instructor is available to download from iTunes now. For more information about the BMF app visit bmffitnessapp.com.

Enter our two BMF competitions. In the first one you can win an iPhone. In the second you can win a year's BMF membership.